Understanding Your Mobile Audience

Understanding Your Mobile Audience

You have your desktop website, and you have a very clear picture of what your community members looks like, but what about your mobile community members? The mobile audience is a completely different breed of animal, and in this day and age, you’d better know the key characteristics that define it.

Sheriffs and Content Marketing

Sheriffs and Content Marketing

Content marketing is necessary to increase name recognition for you and your community. However, content marketing needs to be well integrated into social media to become truly effective; the entire basis of content marketing is to create sharable, compelling, valuable and exciting content that community members want to talk to each other about.

Getting Shared:  Are You Social

Getting Shared: Are You Social

Creating good, shareable content can give you great exposure to put you and your county website on the map. There is an art to creating content that people are compelled to follow & share. Incorporate these tips into the next news article or post you write and...

Does Your Community Know Who You Are?

Does Your Community Know Who You Are?

By using social media in conjunction with your website, the potential reach to your community of voters and county connections is huge. As personal computers, laptops, tablets, and smart phones soak up time that was historically spent watching television,...

Build Your Community Brand

Build Your Community Brand

Branding is just as important for a sheriff and county as it is for businesses today. Sheriffs, too, must devote a fair amount of time, attention, and resources to building a brand their community will not only respond to, but also trust. The trick, for a sheriff’s office, is figuring out where to begin. That’s where EXTEND COMMUNITY can help.

Crisis Communication Tips for Social Media

Crisis Communication Tips for Social Media

There was a time when crisis communication meant firing off a few press releases and holding a couple of press conferences. The landscape has changed, though, and businesses today have a much broader spectrum of communication devices that allow them to reach...

Helping Grow Confident Kids

Helping Grow Confident Kids

Cultivating self-confidence in kids is not an easy task. There is so much going on in the world that seems designed to tear down a child’s self-esteem; it can be tough to counteract it all. However, there are ways that parents, schools, and communities can work...

Understanding Your Mobile Audience

Understanding Your Mobile Audience

You have your desktop website, and you have a very clear picture of what your customer looks like, but what about your mobile customer? The mobile audience is a completely different breed of animal, and in this day and age, you'd better know the key characteristics...

Going Green: Bringing Green Living into your Community

Going Green: Bringing Green Living into your Community

Sustainable living is a lifestyle that extends far beyond the family recycle bin. While reducing your own ecological footprint (or your family’s) is a good start, it really takes a community-wide effort. Confining green living to the narrow scope of just your own...